EARLEY EXECUTIVE ROUNDTABLE SERIES

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BRAND CHOREOGRAPHY - HOW PRODUCT INFORMATION SUPPORTS YOUR BRAND PROMISE

MARCH 15, 2017 @ 1:00PM ET

Think about it - the online experience is entirely information based.  From product data, to stories and media - giving customers the information they need, when, where and how they want it is key to winning the sale today and increasing brand loyalty. Sounds great – but how do you get to this state of digital nirvana?

Start by asking, how smoothly does information flow through your digital commerce processes?  Is the product data shown to the customer up to date?  Are customers seeing the photos, videos, and stories that are most relevant to them at the moment of decision?  

If you aren’t quite there yet, you will want to join us for our next Earley Executive Roundtable.  Our panel of experts will discuss:

  • How to evaluate your organization’s digital merchandising maturity
  • Common publishing pitfalls and how to overcome them
  • How to plan for a successful brand engagement transformation using choreographed product information

Who should attend: marketers, ecommerce leaders, and operational executives. Or, anyone who needs to understand how to successfully implement product data and digital asset programs.

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 Chief Digital Strategist
Earley Information Science
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Co-founder & Evangelist 
InRiver
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Tom Wavre
European Head of Product Database & Branding
ITW Construction Europe